Special Events with a Virtual Twist

Does it make sense for your organization to integrate online components into your special event? Absolutely. But, it needs to make sense for your organization and supporters. These six tips will guide you as you expand your event into cyberspace:

1. Understand your attendees and target audience. If you already have a live special event, it’s important to understand why people attend. Is it for recognition, networking, or physical health, in support of a loved one, or simply for good food? Are these same people willing to participate in an online event? Creating a virtual component to your event could broaden your reach, but might not raise the money you hope for if you don’t do your homework. Ask yourself: ”What’s in it for the virtual attendee or donor?”