Special Events with a Virtual Twist

2. Create a signature event. Special events that are seen as unique to an organization can create a buzz. Making your event one-of–a-kind and relevant to your organization helps distinguish it from just “another gala or golf tournament,” especially when competing for the attention of, and donations from, similar sponsors, donors and attendees. A virtual component can add a unique twist to even the deepest traditions, like the virtual red kettles of the Salvation Army, or the virtual marathon hosted by Nike to benefit the Leukemia & Lymphoma Society. It can also add a whole new dynamic to an event looking to attract attention.