Special Report: Fundraising 101 — Acquisition

The second installment in our year-long series on fundraising basics focuses on acquisition. In this multi-feature special report:

• Jerry Huntsinger talks about "10 Temptations to Avoid in Acquisition Packages";
• Willis Turner examines the pros and cons of premiums in "The Trinket Dilemma"; and
• Geoff Handy of the Humane Society of the United States outlines "Five Basic Steps to Acquiring Donors Online."

About our contributors
Jerry Huntsinger is a copywriting guru who has been helping nonprofits raise money through direct mail for 40 years. Check out his Web site at jerryhuntsinger.com.