Special Report: Fundraising 101 — Acquisition

Willis Turner is senior copywriter at Huntsinger & Jeffer.

Geoff Handy is vice president of media and online communications at The Humane Society of the United States.

Our Fundraising 101 series began in January with a look at direct mail. In August, we tackle special efforts, including monthly giving, lapsed donors, capital campaigns and planned giving; and, finally, we look at e-philanthropy in October.