Special Report: Fundraising 101 Direct Mail

One of the many things I’ve learned in the five-plus years that FundRaising Success has been around is that fundraisers aren’t exactly a shy group. I mean, really, how could they be?

So I’m never too surprised when I find myself at industry functions inundated with questions about fundraising strategies. I am, however, often surprised at the level of advice many of our readers are looking for. “How do I set up a direct-mail program?” “What’s the first step in launching a capital campaign?” “How do I get more people to give me their e-mail addresses?” A lot of pretty basic stuff.