Special Report: Fundraising 101 Direct Mail
George Crankovic is senior copywriter/marcom specialist at TrueSense Marketing. Reach him at george.crankovic@truesense.com
10 Things You MUST Know About Direct-Mail Fundraising in a Tough Economy
By Steve Maggio
1. Don’t panic
Keep in mind that direct-mail fundraising has survived serious crises in the past. There was a terrible recession in the early ’70s — 1973 to 1975 were particularly tough years.
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