Special Report: Fundraising 101 Direct Mail

You might want to consider testing a more aggressive copy approach in response to the economy. I believe it’s acceptable to mention the hardships you face due to the economy as long as you tie it back to your mission. For example, if you are a food bank and you have X percent more people coming through your doors due to job losses, that’s a relevant fact to which donors will relate. Emergency appeals do tend to work. You just can’t have an emergency every month.