Special Report: Fundraising 101 Direct Mail

You also can test postage treatments on both your outgoing envelope and reply envelope. Many find that using multiple stamps on a reply envelope pays off at a certain donor level.

7. Cultivate your donors
Make sure you’re thanking donors on a timely basis. It’s common courtesy, and people do take notice. You can use your acknowledgement program to encourage corporate matching gifts, memorial/tribute gifts and planned-giving opportunities, as well.