Special Report: Fundraising 101 Direct Mail

Many effective direct-mail programs use newsletters to educate and inform donors. Even an 11-inch-by-17-inch, four-panel format gives you enough space to delve deeper into your mission and show the donor
specifically what her gift is helping you achieve.

Putting your newsletter into an envelope with a cover letter that includes a direct ask — as well as a separate reply slip and reply envelope — can increase your gross income tenfold over a self-mailer format.