Special Report: Fundraising 101 Direct Mail

Test e-mail blasts that focus on specific offers or urgent needs. Test e-mail and phone as a premail setup or postmail reminder for special programs such as monthly donor clubs. SMS, or text messaging, also is being explored by some organizations to engage young people.

The key to future success will be to integrate the donor data you receive through the direct-mail program with all of your other sources, such as Internet donations, special events, volunteer programs, text messaging, etc., to create a multichannel donor-communication strategy.