Special Report: Fundraising 101 Direct Mail

You also must consider paper costs versus aesthetic look and feel. Which is more important in a year that might force you to make budget cuts?

Finally, by evaluating green paper options, fundraisers should take a cue from consumers who are practicing being greener and leaner.

1. Manage costs
Industry expert Verle Sutton expects a decline in 2009 paper prices. Sutton, who is president of R.O.S. Paper Sales and founder, editor and publisher of Forestweb’s monthly newsletter, The Reel Time Report, says that the 2007–2008 price surge substantially reduced demand, and spot prices already have begun to decline, according to a special report posted on BtoB Media Business on Nov. 6.