Special Report: Fundraising 101 Direct Mail

But Internet technology is only part of the overall picture. The strongest fundraising campaigns are multifaceted, and solid multichannel efforts require the printed message. In other words, you cannot eliminate or discount the importance of a strong mailing campaign.

A multichannel effort must include direct mail. Direct-mail strategies have been the mainstay for solid nonprofit fundraising campaigns for years — and still are. Fundraisers, like all good businesspeople, need to be able to touch a variety of targets in a variety of ways. Direct mail still is the most important connection and the most effective line of communication between you and your donors.