Special Report: Fundraising 101 Direct Mail

The first thing your donor or potential donor sees when she receives a direct-mail package is, of course, the mailer. So there are lots of things to consider when choosing it.

Some fundraisers always use the No. 10 envelope with a No. 9 return envelope, along with an appeal letter and other elements. The pages and pieces, which have to be inserted into a No. 10 envelope, create the additional expense of more paper and are labor-intensive.