Special Report: Fundraising 101 Direct Mail

In the mail
The most efficient nonprofit shape-based sizes take advantage of U.S. Postal Service standard nonprofit letter rate discounts. Shape-based, letter-sized formats must be rectangular in shape for automated processing by the Postal Service. They must meet all postal aspect ratios. Shape-based sizes can be as small as 3.5-inches-by-4.625-inches up to 6.125-inches-by-15.375-inches. This maximum larger size is still shaped-based and a real attention getter that stands out for the same postage cost as a standard nonprofit letter rate. The larger, potentially full-color appeal, at no extra postage, can be a very attractive option for a fundraising program looking for a better response.