Special Report: Fundraising 101 Direct Mail

It was a typical rookie mistake, the embarrassing result when over-confidence collides with inexperience. But it doesn’t happen only to football players. Here are some typical rookie copywriting mistakes and how to sidestep them to produce work worthy of a pro.

Rookie Mistake No.1 — Not having a clear plan
The very first step is the one that bedevils newbies the most. They start writing furiously, or sit and wait for inspiration, or go on a week-long pencil-sharpening mission to look busy. Too bad, because creating a plan is easy — and motivating.