Special Report: Fundraising 101 Direct Mail

There’s a lot to consider — such as window envelope or closed face;
No. 10, 6-inch-by-9-inch or some other format; live postage or indicia; and, yes, teaser copy or no teaser copy. Think about your audience and the mind space your charity occupies; then put yourself in your readers’ shoes and discover what would pull them in. So when you’ve got that done, it’s time to tackle the letter, right? Uh, not yet.