Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Brian Gale, advertising manager for CCF, says that increasing lead volume in this way caused conversion on the direct-mail fulfillment package to decline. CCF put the campaign on hold and re-tooled it a bit, replacing the direct-mail fulfillment package with e-mail, but results declined
further.
Gale says opening the campaign up to a larger, perhaps less invested audience via a new channel was the main cause for failure.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AllNext »
Related Content
Comments
