Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“The problem with this method is that the leads have a lower interest in the offering than leads that respond to TV, SEM, SEO or banner ads. Thus our conversion rate was much lower than these other channels,” he says.
Giving convenience
From a donor-centric point of view, multi-channel integration offers convenience, allowing donors options for how to view and respond to an organization’s message. And the more choice and convenience an organization offers donors, the more chance it’ll have of generating multiple gifts.
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