Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“When organizations are in front of their donors in a greater variety of ways, people are reminded more often to give,” McPherson says. “Donors and prospects receive all this communication, and basically they just respond by the method that’s most convenient at the time.”
Organizations have found that integrating e-mail with a direct-mail campaign has the two-fold benefit of providing a lift in direct-mail response for next to no additional cost, and generating online revenue.
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