Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“If you can get online donors to give through the mail, as well, it helps with a lot of longevity issues,” Terpstra says.
America’s Second Harvest, a hunger-relief organization, worked with Merkle/Domain and Convio to develop its “Thanksgiving Feast for 1 Million” integrated Thanksgiving campaign in 2006. It featured five elements, all with the central message of providing a million meals to hungry Americans.
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