Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Donors for which A2H had only street or e-mail address information for received communications through just that one channel, while donors for whom the organization had an e-mail and mailing address for received appeals via both channels.
A2H sent the first direct-mail appeal on Oct. 3, and then sent a follow-up mailing on Oct. 13. Next it sent three e-mails — the first on Nov. 16 to the organization’s entire e-list, the second on Nov. 21 to donors who hadn’t responded to the first e-campaign, and the third on Nov. 29, again to the whole e-list. In addition, major donors got a more high-end direct-mail appeal with the same theme.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AllNext »
Related Content
Comments
