Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
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“We haven’t come to a firm conclusion in terms of whether or not it’s better a little before or a little after,” says Jeff Regen, vice president of online marketing and communications for Defenders of Wildlife. “It’s a little bit difficult with direct mail because the delivery times are so erratic, so we usually try and hit it for somewhere in the middle.”
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Abny Santicola
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