Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Multi-channel integration isn’t rocket science, but it does require leadership buy-in, planning, testing, follow-through and measurement. And despite the headway the nonprofit sector is making into the multi-channel stratosphere, even the most advanced organizations are still laying road and smoothing out rough spots.
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