Special Report: Multi-channel Fundraising

Outbound, permission-based telemarketing calls can function much the same way, as can sending a confirmation e-mail the morning after a telephone pledge.

“We’ve seen responses as high as 22 percent from people who have made a pledge of a gift in, let’s say, an alumni campaign,” McPherson says. “They’ll make a pledge one night and then the next morning they’ll receive a confirmation e-mail with a link to a pre-populated form. We see very high response from people who complete their pledge online even though they made the pledge by phone.”