Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“We recognize our supporters are in many different places, and fundamental to our success is that we have to meet them where they are and not necessarily where we want them to be,” Smith says.
Surmountable challenges
Running integrated campaigns requires having the means to reach people successfully through other channels. Leah Bloom, senior communications officer at St. Francis House, an organization that offers shelter and rehabilitation programs for the homeless, says the biggest challenge has been building an e-file.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AllNext »
Related Content
Comments
