Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Bloom says she’s found the greatest success with capturing e-mail addresses through a face-to-face approach.
“We’re trying to take the channel integration one step further and at all of our events, at all of our in-person meetings, any time that we have face time with a potential supporter, we always ask if they want to join our e-mail list,” she says.
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