Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
DoW’s Jeff Regen says data synchronization between eCRM databases and member or constituent databases is another challenge, as it’s complex, time consuming and expensive to implement. Vendors often are new to the process, too. And if you’re working with multiple vendors, as most organizations are, getting them to talk with each other and play nicely together can be painful.
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