Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Another problem: Often within an organization itself there can be territorial issues and competition between the staffs that handle the different channels.
To overcome that, Betsey Harman says organizations need to educate staff about the results that can be reached when channels are integrated. “They’ll see that if they use the channels together they’ll actually boost one another,” she says.
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