Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Madlen Satamian, vice president of the integrated media group with Grizzard, agrees, noting that other areas such as planned giving and major gifts also were positively impacted by The Salvation Army of Chicago’s integrated holiday campaign.
“The biggest benefit is how it’s impacting every single discipline within the organization. From acquisition to donor renewal to income to Internet and all the rest of the communication channels, planned giving, major gifts — all of those are benefitting from this kind of an integrated campaign,” Satamian says.
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