Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Getting everyone within the organization on the same page requires support from organization leaders and the establishment of key point people for each channel.
An early step in implementing an aggressive integration plan is to map out the infrastructure — who will develop content, who will arrange for the e-mails to go out, etc. — and make sure that your Web site and inbound phone system will support an influx of visitors and is user friendly and easy to navigate.
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