Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
It can be a change in culture for some organizations to move away from working in silos and work more as a team. Organizations should instill in staff the notion that a win for one channel is a win for everyone.
“It’s really important that organizations themselves work together in an integrated way to make sure that the public sees them in an organized, consistent fashion,” says Joseph Ferraro, vice president of marketing and business development at Carl Bloom Associates.
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