Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Here, weaved in with advice from professionals at some of the top fundraising consultancies in the country, are some anecdotes from the field.
Channel cohesion
In late 2003, the Chicago Metropolitan Division of The Salvation Army ran an awareness advertising campaign on television, radio and bus shelters, but there was no direct response, no way to gauge the effect or enlist new direct-response donors.
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