Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“That is their brand. It’s important that the brand is not diluted by confusion,” he adds. “It’s their promise. It’s what they’re all about, and that has to shine through in every communication.”
Prove it
As with any campaign, fundraisers need to figure out the cost/benefit or ROI of integrated initiatives.
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