Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“Online to online evaluation of an ROI is very easy, but when you get offline to online, there is just a huge void in creating a match-back attribution,” CCF’s Gale says.
Tracking allows fundraisers to understand the effect of using multiple channels and determine if additional channels are needed or if one can be subtracted to still get comparable results.
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