Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
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“We’re very granular in our measurement in television, and by that I mean we know the value of a phone call on a specific station in a specific city at all times. And what we don’t want to do is siphon away a certain amount of call volume, because we measure that call volume and telemarketing efficiency in terms of sales-generating leads — those leads that convert to become sponsors,” he says.
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Abny Santicola
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