Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Using unique URLs and phone numbers is one way to ensure you can track and match back what avenue a donor came through. In addition, David Hazeltine, founder and CEO of Yellowfin Direct Marketing, recommends including a code in a dedicated URL that indicates what list the donor came from, e.g., whether they’re current or lapsed donors.
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