Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“Many organizations have an online giving form, but they’re not trackable, and the biggest problem some organizations have when they send out a mailing and all of a sudden all of these gifts come in to their Web site, [is that] there’s nothing absolutely, positively that says that person came there because of the mailing,” Hazeltine says.
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