Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
The ASPCA has used unique inbound phone numbers and URLs in a DRTV campaign in which it runs 30-, 60- and 90- minute infomercials on channels such as Animal Planet and CNBC. It also has posted the video on YouTube and other online video-sharing sites, which enables ASPCA supporters to post the video on their own Web sites, MySpace pages or blogs. The unique phone numbers and URLs on these videos track back to the social-networking sites.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AllNext »
Related Content
Comments
