Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
“It’s more focusing on the behavior and the performance of donor segments than it is the performance of individuals through isolated initiatives,” he says.
Gale advises organizations new to channel integration start small, working from their strengths and gradually building up.
“You don’t want to abandon a winner that you already have. If you have a channel that is working well, my recommendation is build on that success. Add additional channels within an environment that you can have a control and a test environment,” he says.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AllNext »
Related Content
Comments
