Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
Regen agrees. “One doesn’t need to have all of these tied up well in order to start. So there’s different levels of integration, and one can certainly do some multi-channel marketing and some integrated-campaign marketing without all of these challenges perfectly overcome,” he says.
“It’s an evolution,” he adds, noting that DoW has been including a URL on direct-mail forms for several years and sending companion e-mails with renewal mail pieces for a couple of years. And it’s just about at the one-year anniversary for integrating telemarketing with those elements. As far as he can see, the sky’s the limit.
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