Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
In 2006, the campaign pulled in $10.3 million in overall holiday income — a new record for The Salvation Army’s Chicago Christmas campaign.
Grindle points to the consistent messaging as the key to the campaign’s success.
“With the integrated fundraising campaign it was saying, ‘OK, let’s choose a single message. We can’t hope to inform the public about all of the things that we are involved with in helping people. Let’s just take a single message and let’s focus on that message,’” he adds.
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