Special Report: Multi-channel Fundraising
Seamless Integration: Multi-channel is the sexy buzzword in development these days, but you’ll ruin the allure if your strategies don’t work together to preset consistent, single-minded messaging.
CCF put short ads with its logo on high-traffic Web sites with the objective of generating leads. Readers interested in learning more about the organization could request additional information about it, and then CCF would send them the same direct-mail fulfillment package it had sent to TV leads, which included a response device they could mail in with a donation.
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