Speed and Relevance Key to E-Newsletters

For one thing, e-newsletters are more personal than Web sites because they arrive in recipients’ inboxes. They also have a social aspect in that they can be forwarded to friends and colleagues, according to the report. Because of this, e-newsletters present an opportunity to create a greater bond between recipients and a company or organization than a Web site can. On the flip side, problems with your e-newsletter can have a greater impact on your relationship with the recipient than Web problems.