Speed and Relevance Key to E-Newsletters

While the Web is a pretty consistent environment, with most people using Internet Explorer, Mozilla Firefox or Safari, e-newsletters are delivered to a multitude of e-mail service providers, all with differing platforms. How your e-newsletter is displayed by each service provider may differ. Therefore, the report recommends testing the e-newsletter to ensure delivery and proper display, that the “From” and “Subject” lines appear as you want, and that the subscribe and unsubscribe processes work correctly.