Speed and Relevance Key to E-Newsletters

Competition in the inbox is fierce. Study participants spent an average of 51 seconds reading each e-newsletter they received. With e-mail service providers offering greater inbox storage space, there’s a good chance recipients, if interested in your e-newsletter, will save it. Because of this, the report stresses the importance of using descriptive and enticing subject lines so that recipients not only read your e-newsletter when it’s fresh, but hold on to it.