Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Creating an annual appeal letter is business as usual for many nonprofit organizations. The challenge is that as the fiscal year draws to a close, nearly every nonprofit is seeking financial support at the same time. For supporters, this translates into mailbox and inbox overload and the challenging task of deciding which cause(s) to support.
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