Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Desired action/outcome: In the content-marketing era, there is no shortage of great information. The question is, what do you want people to do with it? When crafting your appeal letter, don’t assume anything. Whether you want people to share an electronic appeal with five friends via email, share your appeal video on their social networks or commit to a monthly donation amount, spell it out and make it enticing.
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