Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Ways to donate: Want people to donate? Make it easy. As in “one click of the mouse” or “one check mark with the pen” easy. While cross-platform conversions are difficult to encourage, it is still important for people receiving a printed appeal letter to know that they can donate online and vice-versa.
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