Spelling Out the Steps to a Powerful Annual Appeal

Other opportunities to engage: Beyond donating in response to your appeal letter, how can people support your cause? Can they volunteer, host a fundraiser, serve on a board? You get the idea. It is much easier to secure donations from parties with whom you have an ongoing relationship as opposed to only communicating with them when you need or want money. Help prospective and current donors develop a stronger connection to your cause and become lifelong advocates for your mission. A short, bulleted list will suffice in the checklist or planogram.