Spelling Out the Steps to a Powerful Annual Appeal
To start with, it can't be the only time you interact with your donors all year.
Subsequent touchpoints: When planning out your appeal letter, list the communication channels you will use to maintain consistent contact with your donor pool. Identify opportunities to weave the communications together — be it with theme, by proving program/success updates, or increasing recipients’ exposure to and understanding of the work your organization does in the community.
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